Honda

Honda approached Razorfish to create a fully responsive CMS-driven website redesign for automobiles.honda.com. The site was built with flexible components that could be re-used across both the Honda and Acura brands. The final delivery included a comprehensive digital style guide as well as a detailed description of all of the components.

Something for Everyone

Honda is among the top selling vehicle manufacturers in the US. They are known for their engineering expertise and ability to create reliable vehicles that fit your lifestyle. The website not only needed to showcase their expansive line of vehicles while being fun and easy to navigate, but it also needed to drive customers to the dealerships. After extensive testing and interviews we determined what was most important for the consumer and based the website design on their specific needs. By implementing personalization on the website we were able to target specific users in a way that Honda was not able to achieve previously.