Primrose Schools
Primrose Schools is a prestigious collective of private preschools known for their well-balanced and unique curriculum. The school was experiencing rapid growth and wanted a complete site redesign for PrimroseSchools.com. In addition to the .com redesign, the team was tasked with designing CMS-driven website templates that would be easy for each preschool location to use and update on a daily basis.
PrimroseSchools.com →
Location Page →
Project Roles
Creative Director – Jessica Garrido
Art Director – Shannon Tsai
Senior Designer – Erin Magbee
UX Director – Celeste Cefalu
Senior UX Designer – Jennifer Miller
Project Type
Website Redesign
System Design
A Strong Foundation
Primrose has a world-class curriculum that is all about making learning fun for children and we wanted this to be reflected in the website design. To accomplish this we used subtle texture and illustration to create a playful mood while still conveying a sense of sophistication.